Zoe Ball Sport Relief – Working with Positive Branding

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Zoe Ball Sport Relief 2018 Cycle Challenge


Positive Branding were approached by Sport Relief to brand Radio 2 presenter Zoe Ball and her teams clothing for her incredible bike ride challenge for charity. Zoe’s ‘Hardest Road Home Challenge’ for Sport Relief 2018 took place over five days where she cycled from Blackpool, the place of her birth, all the way to her beloved hometown of Brighton to raise money for this incredible charity. Zoe took on the cycle challenge to raise money and awareness for mental health by showcasing how Sport Relief donations help support mental health projects across the UK.

Positive Branding are proud to have been chosen by Sport Relief to produce the branded clothing for Zoe and the team. For the event, we supplied flock transfers to all the clothing worn throughout the five day, 350 mile challenge. Cycling over 350 miles from Blackpool to Brighton, Zoe and her team raised an incredible £1.2 million pounds for charity. All of use here at Positive Branding were glad to play a small part in her brand recognition.

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About Sport Relief


Sport Relief 2018 took place from the 17th March to the 23rd March 2018.

Sport Relief is when the British public comes together to get active, raise money and change lives. This time, it’s bigger than ever.”

When fundraising for Comic Relief, support is going to those living with mental health issues and providing lifesaving maternal healthcare for mothers and babies. Sport Relief is a charity that helps those at risk of trafficking or domestic violence and joining the global flight to end malaria. Comic Relief uses the money raised to support projects on the ground, here in the UK and across the world.

Two Wheels – Five Days – Over 350 Miles

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What Was Zoe’s Cycle Route?

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