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The Benefits and Psychology Behind Wearing Work Uniforms (Plus Infographic)

custom corporate workwear

 

CONTENT

What are the benefits of wearing work uniforms?

Creates brand awareness with company uniforms

Creates a professional business image

Promotes company pride and loyalty

Promotes employee security

Promotes team building and unity

Casual office wear vs work uniforms

Dressing for success

INFOGRAPHIC: The power of uniform

 

What are the benefits of wearing work uniforms?

Work uniforms and business dress code has come a long way and uniform policies within working environments are much more relaxed than they used to be. With the evolution of ‘business casual,’ the traditional types of uniform are becoming less and less common and companies are adopting a more relaxed workwear policy to keep up with contemporary trends and being seen as up and coming.
Although business casual can have its benefits and potentially appear more attractive to new employees, having professional uniforms for work has its many benefits and is a great option for boosting your business branding. What are the benefits of wearing work uniforms? From creating brand awareness, promoting company loyalty and team building, to creating a professional brand image, employee protection and eliminating any dress code dilemmas at your work, there are many benefits behind uniforms.
This in-depth guide has been designed to outline the key benefits behind wearing work uniforms and answer any queries you might have whether it’s on an entrepreneur, individual or maybe even a recruitment or research basis. Depending on what industry your business is in, having a professional uniform can really help to boost your branding and enhance the unity of your work team. This guide talks through the benefits as well as some psychology behind uniforms for work and what it might mean for your business. The guide also includes a cool infographic which shows some jobs that require uniform and the power that uniform can have.

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Creates brand awareness with company uniforms

In many cases, uniform is often used as a way of advertising a business and increasing brand awareness. This can be the case for both small businesses which are only just starting out to large and successful businesses who are well recognised for their branding. Especially relevant for start-up companies, marketing through uniform is a way of getting a brand out there and getting employees to also increase brand awareness. It’s also great for the opposite end of the scale as well, where businesses like Apple can help customers to feel welcome and secure with the service they’re providing. Could you recognise the iconic red colour of the Royal Mail uniform and the vivid green of the Asda uniform?
Not only is this relevant for company uniforms but it’s also relevant for social uniforms as well. A social uniform won’t be as strict as corporate uniforms, but the message and purpose can still be very similar. For example, quite often at a hen party the hens will be representing the bride-to-be in some form and therefore marketing the bride in quite a subtle way. You might be competing in a sports event where you want to promote your local sports club, maybe doing something for charity where you want to let people know which charity you’re representing, or it might even be a corporate but social event where the brand can still be represented when the team is having a day away from the office.

Uniforms for corporate branding

The effect that corporate branding can have on a business is incredible and business uniforms play a huge part towards that branding. An established brand becomes recognisable to customers and provides them with trust which can create company loyalty.
A corporate identity can be created through the visual design, logo and messaging of the business in various formats and marketing. Customers will connect through that corporate identity and they can make an instant connection to a company if the branding is reflected within the company uniform. Having a company-wide uniform can result in customers seeing the brand at every point of interaction and promoting the brand at every available opportunity.

Promote your company or brand

Some businesses like to invest in workwear to help build the corporate and brand image. When it comes to marketing through your uniform, branded work clothing can help keep staff looking professional and presentable to both management and to the public. It doesn’t necessarily have to be overpowering to customers though, it could be a subtle use of branding to promote your company.
The business logo, brand colours and employee names included on work clothing can transform your staff into moving advertisements. It doesn’t have to be a full outfit necessarily though, as a branded t-shirt or polo shirt, apron for the food industry or even a cap with the business logo on can often be just as powerful as a head-to-toe uniform.

Further reading links:

How Corporate Clothing Benefits Your Brand Identity
How Your Business Can Improve Its Image With Clothing

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Creates a professional business image

There’s an element to dressing for work that can cause concern within businesses for their employees not looking professional enough and not sending the right impression across to both management and to customers. Professional uniforms can eliminate this issue altogether and provide a simple solution for all employees looking presentable on a daily basis.

Professional Image

There’s also an element of professional uniforms being appropriate for the job that employees are performing at work. If the uniform is up to (or above) standard, then an employee will feel professional and therefore exude professionalism. For example, a chef’s uniform should be smart and look fresh (for food hygiene reasons) so white is the ideal colour to resemble freshness and cleanliness.
Someone working in retail might still need to look smart in a uniform (perhaps a shirt) but they also might not feel very appropriate if they wear something too smart and as if they’re going to a business meeting. Not only are employees dressed in uniform often perceived as professional but also perceived as better trained as well.

Consistent appearance

Creating a consistent appearance is one of the main benefits to a professional business uniform. It works on both an individual basis as well as a group basis. It can help to create a consistent appearance amongst a group of employees, where everyone feels equal and nobody is either dressed overly smart or overly casual. There may very well be a hierarchy of uniform at your company, where management have a different uniform to non-management but at least everyone in that hierarchy will be dressed the same.
On an individual level, it helps to create a consistent appearance for someone who might struggle to dress smartly or choose what to wear in the morning. It will also eliminate any issues of an individual dressing inappropriately for the job.

Further reading links:

The Advantages of Uniforms In The Workplace
Don’t Be Cruel. Dress Your Staff In A Chic Uniform

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Promotes company pride and loyalty

When it comes to company uniforms, it’s important to implement a uniform that employees can be proud to wear and will also enjoy wearing on a regular basis. Dress codes can help to establish which clothing is appropriate to wear but a company won’t usually provide the clothing itself and therefore the overall look can look a bit mismatched and not very consistent for branding.
A uniform policy is where the company usually provide the clothing and which will help employees to feel like they’re representing the business they work for and promote business loyalty. If employees look professional then they will hopefully feel professional and more confident in their work. It can depend on what industry your business is in and how you’re trying to present your business team though, for example in an office environment, dress codes can become a bit blurry and it really depends on your desired brand image to whether you opt for corporate uniforms or not.
Whatever industry you’re in, you’ll need to take into account the needs of your employees and remember that you won’t be able to please everyone. If you do become faced with complaints or suggestions, it’s a good idea to highlight the benefits of the change whilst also understanding their viewpoint and taking any of those complaints on board for future uniforms for work.

Further reading links:

Using Work Uniforms To Promote Pride And Responsibility
Building A Greater Employee Relationship To The Brand

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Promotes employee security

As well as creating a professional image, enhancing branding and promoting company pride, employee uniforms are mostly designed to protect workers and to comply with health and safety regulations in the working environment. Certain jobs require a uniform to meet industry standards and to ensure the protection of their employees and improve security.

Employee Security

This is particularly evident within the services industry where jobs such as construction, healthcare, security, police and the military require work uniforms with both authority and function. Many of these uniforms require specialist technologies and fabrics, such as the fire department, for their employees to be able to perform their job in the right clothing. Some jobs also require specific accessories, which might form part of a uniform, such as helmets for construction, aprons for chefs, and hair nets or caps for the food industry.
So when it comes to work uniforms, whether you’ve already got them in place or thinking about implementing a uniform, there are many considerations to take on board when it comes to promoting employee security and safety.

Further reading links:

The Laws on Requiring An Employee To Wear Uniforms
The Right Uniforms Are Critical To Maintaining Workplace Safety
Uniforms Make A Difference In Safety and Security

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Promotes team building and unity

There’s a reason that many of the biggest sports teams in the world have an iconic team uniform which is mainly down to branding, professional image and building a unified image of a team. Wearing a uniform, whether it’s for work, sports, school or for social activities, can really help promote team spirit and help wearers to feel part of a specialist group. Just like a hen party group on a night out wearing customised t-shirts or bridal sashes, incorporating work uniforms into your business can help to build team spirit, boost morale and is often the key to successful teamwork.
As well as creating unity within a group, wearing a uniform can also help to promote equality as all wearers will be dressed the same which will result in employees feeling equal to one another, once again reinforcing team spirit. So from a fun uniform designed for a corporate team building day, clothing designed for a social event and sports uniforms, to everyday workwear, customised t-shirts for office workwear, or those that work in customer services like retail and Airlines, wearing a uniform really can bring your team together whoever they are.

Further reading links:

Why Uniforms are Still Important In A Changing Workplace
25 Easy Tips on Employee Engagement – Moral Boosters
Top 5 Benefits of Having A Work Uniform

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Casual office wear vs work uniforms

Although this guide outlines many benefits of wearing work uniforms, there are some industries and environments where uniform could have a negative reaction and actually impact the brand image in a negative way if not done correctly, especially without any proper research. These environments might include office environments, creative studios and even retail jobs. As mentioned earlier, the term ‘business casual’ has become increasingly popular and for good reason as well.

Business Casual

It’s not always the case but in many office environments, employees are quite often not customer-facing and therefore it can be argued that appearance and dressing for work can be a bit more relaxed. Especially in creative industries, the traditional types of uniform are certainly not favoured as the uniform can actually dampen an employee’s uniqueness and individuality. In a creative environment, wearing a uniform will most likely result in an employee not feeling like themselves, if they’re not allowed to wear their own clothes.
This could also be the case in a retail environment, where employees would feel more comfortable wearing the clothes being sold in the shop rather than a proper uniform per se. In these circumstances, it’s often best to inflict a dress code rather than a full uniform, so that colleagues are still dressing appropriately but allowed to do it with their own style.

Dress code in the work place

Dress code in the work place is a great way of inflicting some kind of dressing rules without having to inflict a strict uniform. It’s a great middle ground between both the employer’s and the employee’s needs and is particularly ideal for office environments, where a customer-facing uniform isn’t quite as relevant. A dress code policy can be a set of rules to encourage staff to look their best and present themselves as professional without having to tell them what they have to wear on a daily basis.

Further reading links:

Pros & Cons of Employee Uniforms
Retail Uniforms: Good or Bad?
Top 20 Pros and Cons of Wearing Uniforms at Work

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Dressing for success

Your clothing really does affect how you act and feel. Trainers put you in the mood to exercise, pyjamas make you feel ready for bed, high heels make you feel glamorous and ready to dance the night away, and a suit and tie will put you into professional mode. Dressing for success is all about psychology, when you feel good and confident in the clothes you’re wearing then you will exude confidence in your personality and mannerisms both in yourself and towards other people.
When it comes to workwear clothing and the possibility of opting for a uniform for your business, it’s crucial to gauge what your employees want and to give them options, especially if it’s a uniform that they’ll be wearing on a daily basis and in specific circumstances. An employee who feels stylish and appropriately dressed for the situation that they’re in will help to promote confidence and support.
Uniform can therefore play an important role in dressing for success by creating business clothing that meets both the wearer’s and the business’s criteria. This will vary quite dramatically with different industries though. For example, an air hostess uniform needs to make the wearer feel presentable and smart, a police uniform needs to make the wearer feel authoritative and protected, and a sports uniform needs to make the wearer feel comfortable and proud of the team that they’re representing.

Further reading links:

Yes, It Matters What You Wear To Work
Why ‘Dress For Success’ Still Matters (Perhaps More Than Ever)
Can Wearing a ‘Work Uniform’ Help You Get Ahead?

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Jobs that require uniforms

In a variety of industries and environments, uniforms can have an incredible power of inflicting a specific message, emotion, equality or brand identity. There are some circumstances where uniform is required whether it’s to promote authority, cleanliness, protection, professionalism or for branding purposes.

The power of uniform (Infographic)

 

Power of uniform

 

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Screen Printing Services

We are able to produce deigns with up to 8 different colours – all produced on modern automatic print presses. This process is best suited to large volume orders. We have fixed timelines so you know when to expect delivery of your screen-printed garments. For new customers, we will prepare the layout and email a PDF to you for approval usually within 48 hours. Once we receive your approval (or if it's a repeat order), production will start and your garments will usually be despatched within 7 working days. We specialise in offering a range of printed t-shirts that can be used for screen printing services.

Transfer & Vinyl Printing

The easiest way to describe transfer and vinyl printing is to ask you to think about the name and number on the back of a football player’s shirt. The player’s name and number is cut from vinyl material and applied by a heat press. Transfer printing is similar in that the design is printed onto a transfer sheet and then applied using a heat press. Both these processes are suitable for small quantities of a design with many colours or individual monogramming (name and numbering). Heat pressing garments requires us to select the best combination of time, pressure and heat to ensure the design is permanently applied onto the garment and is durable. Once we receive your approval (or if it's a repeat order), production will start and your garments will usually be despatched within 7 working days.

Digital Printing (DTG)

This is a relatively new process, and the easiest way to describe DTG printing is to imagine a t-shirt being put through your desktop inkjet printer. Whilst the process and hardware is a lot more sophisticated, the essence of the print is the same. This process works brilliantly for low volume orders. Once we receive your approval (or if it's a repeat order), production will start and your garments will usually be despatched within 7 working days. Why not use the Call Me Back feature on the right of this page to find out more or, if you are satisfied, simply get a quote?.

About Screen Printing

Screen printing first appeared in China in 1960 during the Song Dynasty. It arrived in Europe in the late 1700s and until the 1960s was referred to as ‘silk screen printing’. Techniques, materials and inks have greatly improved but the basic method hasn’t changed that much in over a thousand years. The process now involves taking a design, separating it into the individual colours and ‘shooting’ (a photographic process) the image onto a screen, which is in fact a very fine mesh held taught by a frame. Then squeezing coloured ink through the screen onto the garment. A separate screen is required for every colour printed. Today we use extremely durable inks that will last many years and many washes.

Embroidery Services

We don’t just embroider logos and designs on t –shirts, hoodies, work fleeces and many more, we can also embroider logos and designs onto bags and holdalls. Embroidery also works well on garments that need industrial washing such as overalls and coveralls. The design is usually placed on the front of the garment on the left breast pocket position (this is known as ‘left breast as worn’) but can be placed anywhere including the sleeve, nape of neck and across the shoulders.

Our embroidery service starts with the original design. Our customer will send us the design (preferably as a jpg or PDF) and we will ‘digitise’ the design, so that a computer can understand it.

Once we have created this file we will email a PDF visual of the design to our customer to check if the design is correct. We have fixed timelines so you know when to expect delivery of your garments. For new customers, the process of creating the digitised design and emailing a PDF to you for approval will usually be completed within 48 hours. Once we receive your approval (or if it is a repeat order), production will start and your embroidered garments will usually be despatched within 7 working days. Why not use the Call Me Back feature on the right of this page to find out more or, if you are satisfied, simply get a quote?

About Embroidery

Embroidery is the method of decorating a garment using needles and coloured threads, a bit like a miniature tapestry.

The embroidery can be simple text such as a company name or a very detailed design such as a military crest. Our modern computer controlled embroidery machines run 12 colours so you can use up to 12 colours in your design at no extra cost.

Typically, company logos have between two and four colours. Embroidery is suitable for all types of garments including t-shirts, polo shirts jackets, sweatshirts and fleeces as well as baseball caps and beanies.

Embroidery Example

Promotional Clothing

We supply promotion clothing such as polo shirts, printed t shirts and hoodies as well as corporate gifts to a huge number of diverse organisations; from church groups to sports clubs and multi-national companies to charities.

What they all have in common is that their promotional item must make a statement. This may be a simple logo and slogan on a polo shirt for staff to wear at a trade exhibition or a corporate gift with a marketing message. Sometimes they’re used as a giveaway with a purchase or to promote a new product.

The one thing we know for sure about your promotional event is that the start date won’t change – so ensure you use a company that fully understands your deadline (that's us).

Clothing has for a long time been used as a promotional tool. It is cost effective, long lasting and people love a useful freebee. We print and embroider t-shirts, polos and sweatshirts at high speed and in volume to ensure your event deadline is met.

Promotional Merchandise

Promotional gifts are an ideal way to give an existing customer or prospective customer something by which they can remember you and your company. From printed pens and sticky note pads to the latest USB memory sticks - we can brand almost anything.

Showroom

Visit our North West London clothing showroom and try before you buy! We specialise in providing high speed, high quality embroidery and printing onto corporate clothing, workwear and uniforms. Our London location allows us to serve Marketing/PR agencies, Financial Institutions, Charities, and 000's of businesses that value doing business with a London based company.

The showroom is an integral aspect of our business. Although many of our customers buy by telephone or over the internet, our showroom offers our customer the opportunity to visit and benefit from our years of experience.

Customers can look, touch and feel the garments and compare with similar styles. It is also useful for the sales staff here to be able to go into the showroom and check the specification of a garment and then report back to the customer.

London Embroidery Services
London T-Shirt Printing
London Promotional Products