How to choose a t-shirt printer for your next corporate or charity event

t-shirt printer

Wondering how to choose a t-shirt printer for your next corporate or charity event? In this article, the experts at Positive Branding will guide you through the t-shirt printing process, from the initial enquiry to the finished product.

Branded clothing can be a powerful marketing tool for event planners. Published data says that 75% of people recognise a brand by its logo, while consistent brand presentation can increase revenue by as much as 33%. A simple t-shirt displaying a logo or message can unify event participants while acting as a walking advertisement for your cause or brand.

However, the journey from concept to the final garment can be fraught with danger unless you partner with a trusted, professional t-shirt printer. The purpose of this guide is to offer practical tips so that you avoid the pitfalls and receive quality products that leave a lasting impression.

Understand your t-shirt printing needs

Before ringing round a long list of t-shirt printers, it’s essential to take a step back and assess your requirements. Understanding the nature of your event, the quantity of t-shirts needed and the desired quality and design specifications will lay the foundation for a successful printing partnership.

Whether you’re gearing up for a corporate team-building exercise or a charity fun run, compose a detailed scope for what is required so you can select the most appropriate branded clothing supplier.

Researching t-shirt printing companies

With a clear brief, you can now embark on the process of selecting a t-shirt printer. Start by listing reputable printing companies with experience in catering to corporate or charity events. Look for providers who specialise in custom apparel and have a track record of delivering high-quality products on time.

When evaluating printers, it is important to consider a range of factors beyond just pricing. While cost is always important, it shouldn’t be the determining factor. Assess each printer’s turnaround time, production capabilities and the range of printing techniques they offer. Screen printing, digital printing, embroidery and heat transfer techniques all have their advantages and limitations, so choose one that meets your requirements.

The selection process should involve reading reviews and testimonials as hearing first-hand accounts from customers can provide valuable insights into each company’s reliability and professionalism.

Request a quote

Armed with a shortlist of potential printers, it’s time to reach out and request quotes based on your specific needs. Provide detailed information about the quantity of t-shirts required, the preferred printing method and any design specifications. Be sure to enquire about additional services, such as design assistance or bulk discounts.

When considering how to choose a t-shirt printer for your next corporate or charity event, we recommend asking for quotes from three different printers. Consider the time it takes to receive the quote and how the responses meet your requirements. As we have mentioned, the quality of the customer service and final products are as important as the quoted price.

Open communication

Effective communication is the cornerstone of any successful project. Once you’ve selected a t-shirt printer, you need to establish open lines of communication and foster a good working relationship. Clearly communicate your vision and requirements so they fully grasp your instructions regarding design concepts, artwork and specific brand guidelines.

Communication should be two-way, so take advantage of the printer’s expertise by seeking their advice on printing and material choices. A good printer will be happy to spend time offering suggestions to help bring your vision to life.

Throughout the design and printing process, maintain regular communication with the printer to ensure that everything is progressing smoothly. Be open to feedback and work closely so that the final product meets your expectations.

Reviewing and approving design proofs

Before production can start, you will need to review and approve the t-shirt design proofs. Most printers will provide digital images to show how the final garments will look. Carefully examine the proofs for accuracy, paying close attention to colour consistency, logo placement and design layout.

You may wish to get feedback from key stakeholders, such as event companies, sponsors or charity partners. If any revisions or adjustments are necessary, try to include them all in one email to avoid multiple emails that might get missed. Emails will also provide a written record of your wishes.

Once you are satisfied with the revised proof, and have obtained final approval from all parties involved, give the green light to the printer so they can start production. Approving the proofs is a critical step in the process, allowing you to move forward with confidence.

Placing the order

With the proofs approved, double-check your specifications, including the quantity, sizes, printing method, timeline and delivery address. Confirm the agreed price and payment terms before proceeding. Some t-shirt printers require a deposit or upfront payment, while others offer payment plans or financing options. This is the last opportunity to clarify any concerns before production begins.

Once the order is placed, keep in regular communication with the printer to stay updated on the status of your garments.

T-shirt delivery and distribution

As the production process nears completion, anticipate the arrival of your printed t-shirts as per the agreed-upon timeline. Upon receipt, carefully inspect the quality of the garments to ensure that they meet your expectations and match the approved proofs. Check for printing defects, colour discrepancies or sizing issues, and notify the printer promptly of any issues.

Once you are happy it’s time to distribute them to event participants. You should have a plan to ensure each recipient receives the correct size and quantity of shirts. Consider arranging a collection day when people can pick up their t-shirts before the big day. Alternatively, you could hand them out on the day, but this may take up valuable time during your event.

Remind participants to share photos and updates on social media using event hashtags or tags to further amplify your message and extend the reach of your event. By leveraging the power of branded clothing, you can create a memorable and impactful experience for all involved while leaving a lasting impression that extends far beyond the day itself.

How to choose a t-shirt printer for your next corporate or charity event

We hope you have found this guide useful. If you are still unsure about using branded clothing for your next corporate and charity events, here are some key advantages to consider:

  • Visibility: branded t-shirts allow event attendees to become walking advertisements, increasing brand visibility and recognition both during and after the event.
  • Unity: matching t-shirts foster a sense of unity and belonging among participants, promoting camaraderie and team spirit.
  • Impact: branded clothing can promote your cause long after the event has ended, as recipients will wear their t-shirts for years to come.

By following the steps outlined in this guide, you can successfully navigate the printing process with confidence and achieve the desired results. Remember to prioritise quality and communication throughout the process to create memorable branded clothing that leaves a lasting impression on event participants.

If you have a question about how to choose a t-shirt printer for your next corporate or charity event, talk to the friendly and professional team at Positive Branding. Click here to get a FREE quote.


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